Dear Kia Owner:
We live in exciting times where the pace of innovation and technology has never moved so quickly. A University of California, Berkeley study estimates that today we produce the same amount of information and ideas in one year that took us 25,000 years to accumulate in the past.
The world is undoubtedly changing, and Kia is making an unprecedented investment in research and development to prepare for the exciting future that lies ahead. Every day we strive to continually set new standards in our quest to produce safer, more reliable cars that are better designed and more fuel efficient. The changing environment we live in has also seen an explosion of information from all corners of the world for people to digest: email, Internet news sites, blogs, an ever increasing number of TV channels, just to name a few. But where and how can people keep pace with this changing world? Where will people find the information that matters to them?
The future is an ‘Open Road’.’ This magazine is for you. You are our treasured customer and to show our gratitude we are producing this fun and informative one-stop-shop about the latest exciting developments at Kia Motors. We hope you enjoy the journey and we look forward to hearing all your views and suggestions.
Yours sincerely,
Euisun Chung
President and CEO
Kia Motors Corporation
